Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 New Report Delves Into Naturals Trend - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

New Report Delves Into Naturals Trend

Author Image

By: Jamie Matusow

Editor-in-Chief


The Benchmarking Company’s newly-released Pink Report, The Age of Naturals, which surveyed more than 1,800 women across the U.S. who regularly buy beauty products, uncovers the attitudes, fears and aspirations of two specific groups of women: those who regularly buy natural/organic beauty products, and those that buy traditionally-made beauty products.  

According to the study, 82% of natural/organic beauty buyers want to look beautiful, yet natural, compared to 64% of their traditional buying counterparts. Natural beauty buyers want both makeup (84%) and skin care products (84%) to be free of harmful chemicals, compared to 56% of traditional beauty buyers for makeup and 54% for skin care products. In nearly every category, natural beauty users simply expected more from the products they buy, says the report.

The report also investigates buzzwords and consumer knowledge of ingredients. Although most women understand that the U.S. government does not regulate wording other than “organic”, 64% of all women believe a beauty product claiming to be “all-natural” must contain 80% or more natural ingredients. She has no idea what percentage of natural ingredients must be in a product that simply “features” natural ingredients, with her highest percentage guessed at 50-59%. The term “botanical” also raises similar questions. More info: www.benchmarkingco.com














Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters